IQOS ILUMA NEON PURPLE, the brand's new limited edition designed to unleash the energy of color

Home

News

June 11, 2024

IQOS has launched the new limited edition IQOS ILUMA NEON PURPLE, inspired by the vibrant energy of summer colors with striking neon violet and magenta tones.

This edition, awarded the prestigious Red Dot Design Award for its bold color combination, celebrates the more than twenty million adult users worldwide who have switched from cigarettes.

Available in all three models (IQOS ILUMA PRIME, IQOS ILUMA, and IQOS ILUMA ONE), it features a vibrant purple anodized aluminum exterior.

The devices use advanced induction technology to heat tobacco without burning it, producing no ash or cigarette smoke and emitting significantly lower levels of harmful chemicals compared to cigarettes.

As Alejandro Flores, Marketing Director of IQOS for Spain, stated: “Our constant commitment to innovation drives us to continue providing better options for adult smokers, that’s why we are bringing IQOS ILUMA NEON PURPLE to Spain, with which we will be present throughout the summer to continue offering a better alternative to all smokers who are looking to break with the established norms and go a step further.”

You may also like