New IQOS ILUMA STARDRIFT Limited Edition: Shine Bright and Celebrate Change

Home

News

November 22, 2023

IQOS has launched the limited edition IQOS ILUMA STARDRIFT, inspired by the deep blue of space and the brilliance of stars, to celebrate the progress of over 27 million adult users worldwide who have switched from cigarettes.

Available in three models—IQOS ILUMA PRIME STARDRIFT (premium dark blue with textured cover and hammered gold ring), IQOS ILUMA STARDRIFT (iconic gradient design, lightweight and customizable), and IQOS ILUMA ONE STARDRIFT (compact all-in-one with gold accents)—plus exclusive accessories.

The devices heat tobacco without burning it, producing no smoke, no ash, no cigarette odor, and 95% fewer harmful chemicals than cigarettes.

Launched at an exclusive Candlelight DJ Session in Madrid's Serrano Boutique, symbolizing innovation with LED lights replacing traditional candles.

As Marketing Director Alejandro Flores stated: “With this last edition of the year, we want to encourage our users to feel proud of having left cigarettes behind and to share this achievement.”

You may also like